
We are a group of scientists, textile engineers and business developers on a quest to create clothing which sequesters more carbon during its lifecycle than it generates. Such result is usually called as CO2 negative or climate-positive and is measured scientifically using Life Cycle Assessment methodology.
Our way to reach this goal is by carefully designing the whole path of our clothing, starting from the resources they are made of and their cultivation, right through their disposal. In fact, it is the end-of-life stage that makes the biggest difference in our model . Our clothes have been designed and produced to be safely returned back to the soil at the end of their lifetime, once they are no longer suitable to wear. They are completely free from synthetic components or chemical dyes, including trims, labels and packaging.
NOT ONLY THEY DECOMPOSE SAFELY, THEY ALSO FERTILISE THE SOIL AND MAKE IT BETTER FOR THE NEW GROWTH!
This is achieved by adding soil enriching fibre ingredients, such as hemp and wool, into fabric composition.